Hooktopus

Customers

Built for the analyst who's tired of duct tape.

Our design partners run real production webhooks through Hooktopus today — Stripe charges, HubSpot deals, Shopify orders, custom signup events. Every story below is one of theirs.

Trusted by data teams at

Northstar
Threadline
Glassboard
Mercato
Lumen Labs
Quill Capital
Briar
Tally Health

Stories

What happens when you actually use it.

Series A B2B SaaS

Northstar Analytics

We had a Cloud Function piping Stripe into BigQuery that nobody owned. Hooktopus replaced it in an afternoon — and the dbt generator saved us another full day of writing JSON_VALUE casts.

Senior Analytics Engineer

~450k events/mo · 6 endpoints

DTC apparel

Threadline Apparel

Shopify webhooks are notoriously messy. The drift alerts caught two schema changes in the first month that would've taken our daily revenue dashboard down for days.

Head of Data

~80k events/mo · 3 endpoints

B2B fintech

Glassboard

We evaluated Segment, RudderStack, and a build-it-ourselves option. Hooktopus came in at 1/40th the cost of Segment for the actual job we needed, and we don't have to wedge our webhooks into the track() shape.

Staff Data Engineer

~1.2M events/mo · 12 endpoints

Design partner program

We're still onboarding the first 25.

Through end of Q3 2026, design partners get hands-on setup help, a private Slack channel with the engineering team, free credits while we're stabilizing v1.x, and direct input on what we build next. We're picky — we want data teams that use dbt, run real production webhooks, and will give us hard feedback.

Apply via email

Ship today

Webhook → BigQuery in five minutes.

Free for the first 10k events per month. No card. No "talk to sales." Just paste a URL.